This book is still being written, but I’ve decided to start uploading the chapter headings for the bigger fans of the series. I’ve considered putting the chapters here as well, but it’s still in progress. I’m still rewriting and going back through. When it is finished I will post the chapters.
Science changed persuasion. If I were to stand in Times Square and proclaim that I am the smartest man in New York, at best I would be seen as a fool and at worst a mad man. But if I put posters all over the city declaring that I am the smartest man in New York people would begin to believe. Before we broke down human persuasion in laboratories both ideas seemed equally ridiculous, but science changed persuasion and we now know that the second works. Such understanding was only the beginning. Armed with the new science of persuasion doctors would prescribe cigarettes as though they were medicine, and children would be raised to believe dropping nuclear bombs on cities filled with innocent civilians, not soldiers, was the right thing to do, and that was only in America.
William Stephenson, The Nature of Sky Fall Events
Psychological Warfare is nothing but a new name for an old tradition: breaking the will of your opponent. The goal is simple, by reducing their will to fight it minimizes costs in physical conflicts, and if truly effective it might eliminate the need for a conflict at all. A new weapon of modern propagandists goes beyond encouraging submission of their enemies, they create envy. I think about the millions of people ever trying to get into The United States. They wait in long lines all over the world to apply for Visas and sneak across the boarder. The propaganda has worked. If war were ever to take place between the United States and Mexico how many would turn on their own country in the hope that when the conflict ended they would become Americans? That was the power so many saw in Sky Fall, but it was only the beginning.
n 1958 The Bank of America distributed pre-approved loan cards to neighborhoods in California. As the technology boomed they became known as credit cards. Initially they were accepted in few locations and hard to use. In 1984 the FCC lifted several bans on the types of commercials that could be shown on television. A new type of commercial was born, the infomercial. It allowed people to use their credit cards to buy directly from home. Companies could now leverage the full weight of scientific research on persuasion that had been going on for decades to sale their products and debt exploded across the nation.
The industrial revolution change society. It began a period were people could work ordinary jobs and not live in poverty. They became known as the rising middle class. At the intersection of credit cards, television, and informercials in 1984 the middle class began to shrink. It is the definitive moment when the rich started to get richer and the poor started to get poorer.